Buyer Representation

Realtor.com is expanding its ad campaign championing homebuyer representation to focus in on underrepresented and marginalized groups. The campaign, launched in April, seeks to empower buyers’ agents in the wake of the National Association of Realtors (NAR) settlement, which undoes NAR’s typical commission structure and puts buyers in the driver’s seat when it comes to finding, and paying for, a realtor. April’s launch put Realtor.com’s message in print, digital, and social channels. It focused on the amount of work buyers saddle themselves with if they choose to buy a home without an agent, using the tagline: “Here’s 111 things to-do, or do 1 thing. Find a buyer’s agent.” Now, Realtor.com plans to hone in on buyers in historically underserved and…